AI software house

Build the systems your business needs next.

Xenray is an AI software house. We design AI-powered websites, SaaS platforms, automations and commerce systems for businesses that want to launch faster and operate smarter.

Start a project Explore systems

Digital systems we deploy.

Scroll to open it up and look inside.

  1. It starts with the screen your customers use.

    A website, an app, a storefront. It's the part everyone sees, so it has to be fast, clear and easy to use.

  2. Underneath, four more layers do the work.

    Agents, backends, data and cloud. When one layer is weak, the whole system feels it. We build all five.

  3. Layer 1 of 5

    Interface

    Website system
    Performance-first websites, SaaS platforms and web apps built for clarity, speed and conversion.
    Mobile app
    Cross-platform iOS and Android apps with clean UX and a scalable backend.
    Commerce engine
    Shopify, WooCommerce or headless, built for discoverability and checkout conversion.

  4. Layer 2 of 5

    Intelligence

    AI agent
    AI assistants for lead capture, support and pipeline routing, without manual work.
    CRM automation
    Automated lead pipelines that collect, score, follow up and notify.

  5. Layer 3 of 5

    Platform

    SaaS backend
    Auth, database, API, billing, admin panel and deployment: the full technical foundation.

  6. Layer 4 of 5

    Data

    Analytics layer
    Event tracking, funnels, cohort analysis and dashboards for real product visibility.

  7. Layer 5 of 5

    Cloud

    Cloud deploy
    AWS, GCP or Azure, containerised and monitored, with CI/CD pipelines.

  8. One team. Every layer.

    Start with one system or bring us all five. Either way, the layers are designed to work together.

    Discuss a system

What each system includes

Website systemMarketing, SaaS or product site
  • Strategy and wireframing before development
  • Mobile-first, performance-optimised build
  • CMS integration so your team can edit content
  • SEO structure built in from the start
  • Analytics and conversion tracking on launch
AI agentLead capture, support, automation
  • Trained on your business context
  • CRM and email tool integration
  • Lead qualification and routing logic
  • Handoff to a person when needed
  • Usage analytics and an improvement loop
CRM automationLeads, follow-ups, pipelines
  • Lead capture from website, forms and ads
  • Automated scoring and segmentation
  • Personalised follow-up sequences
  • Team notifications and task assignment
  • Pipeline visibility on one dashboard
SaaS backendAuth, billing, API, dashboards
  • Authentication and access control
  • Multi-tenant database architecture
  • REST or GraphQL API
  • Payment and subscription billing
  • Admin panel and usage dashboards
Mobile appiOS, Android, cross-platform
  • React Native or Flutter
  • Backend API integration
  • Offline-capable architecture
  • App Store and Play Store submission
  • Push notifications and analytics
Cloud deployInfrastructure, CI/CD, monitoring
  • AWS, GCP or Azure deployment
  • Docker and Kubernetes
  • CI/CD pipeline setup
  • Uptime monitoring and alerting
  • Auto-scaling and cost management
Analytics layerEvents, funnels, dashboards
  • Event tracking implementation
  • Funnel and cohort analysis
  • Custom dashboard build
  • Data warehouse integration
  • Reporting and alert setup
Commerce engineShopify, WooCommerce, custom
  • Shopify or WooCommerce build
  • Product structure and collections
  • Conversion-focused checkout flow
  • SEO and speed optimisation
  • Analytics and conversion tracking

Five tracks.
One team.

Every layer of your digital operation under one roof, from product design to cloud deployment.

  • Product & Platform

    Custom websites, SaaS platforms, dashboards and web apps built for performance and scale.

    • React
    • Next.js
    • Node.js
    • TypeScript

  • AI & Automation

    AI agents, LLM integrations, RAG pipelines and workflow automation tools for production use.

    • OpenAI
    • LangChain
    • RAG
    • n8n

  • Mobile & Commerce

    Cross-platform apps and conversion-focused eCommerce: Shopify, WooCommerce or custom headless.

    • React Native
    • Flutter
    • Shopify
    • WordPress

  • Cloud & Infrastructure

    AWS, GCP and Azure deployment. CI/CD, containerisation, monitoring and infrastructure for growth.

    • AWS
    • Docker
    • Kubernetes
    • Terraform

  • Creative & Growth

    Video, 3D rendering, SEO, paid acquisition and content production for launch and scale.

    • After Effects
    • Blender
    • Premiere
    • SEO

Systems we're capable of.

These are capability examples, not claimed outcomes. Each shows the kind of system we build and what goes into it.

AI and automation

AI lead qualification system

An AI agent that captures inbound leads, qualifies intent and routes contacts into the right pipeline, removing manual sorting entirely.

What this involves
  • Lead capture from website, forms and ads
  • Qualification and routing logic trained on your business context
  • CRM and email integration
  • Handoff to a person when needed
  • Usage analytics and an improvement loop

SaaS and product

SaaS admin dashboard MVP

A launch-ready SaaS with auth, role-based access, dashboards, billing and a database structure ready for real users.

What this involves
  • Authentication and role-based access
  • Multi-tenant database architecture
  • REST or GraphQL API
  • Payment and subscription billing
  • Admin panel and usage dashboards

eCommerce

Commerce growth system

A Shopify or headless restructure focused on conversion, product clarity and checkout, built where revenue is the measure.

What this involves
  • Shopify or WooCommerce build
  • Product structure and collections
  • Conversion-focused checkout flow
  • SEO and speed optimisation
  • Analytics and conversion tracking

Case studies

Client work is published here once a project is live and the client has agreed to share it. Each case study covers the problem, what we built and the results we actually measured.

Start a project

Proof you can check.

Each certification is listed with its issuer and a link to verify it. Below them are the standards every project is held to.

  • [Certification name]

    [Issuing body], [year]

    [Verification link]

  • [Certification name]

    [Issuing body], [year]

    [Verification link]

  • [Certification name]

    [Issuing body], [year]

    [Verification link]

Standards we build to

How the work is done, whatever the project size.

  • Written scope and acceptance criteria before any build
  • Every change reviewed before it is merged
  • Automated tests on core logic before each release
  • Security checked against the OWASP Top 10
  • Separate development, staging and production environments
  • Handover with documentation and full access to your code

From first call to live system.

Six steps, the same on every project, so you always know what happens next.

  1. 01

    Discovery

    Your business, your customers, and which problem is worth solving first.

  2. 02

    Strategy

    Define the right system: website, automation, app, or a combination.

  3. 03

    Design

    User journeys and interfaces mapped before any code is written.

  4. 04

    Build

    Iterative sprints, weekly updates and a staging environment.

  5. 05

    Launch

    Deployment, monitoring and post-launch support.

  6. 06

    Grow

    Reviews, iteration and new features as you scale.

What you can expect.

No inflated claims. A clear picture of how we work and what every client gets.

  • Scope defined before development

    Every project starts with a detailed scope document. No surprises, and no scope changes without your explicit agreement.

  • Weekly progress updates

    A structured update every week: what was built, what's next, and any decision we need from you.

  • Fast, professional communication

    Every message answered within one business day. You won't wait days for a reply.

  • Sensible technical decisions

    We choose technology that fits the problem, not whatever is trending. Simpler is usually better.

  • Launch-ready delivery

    Tested, documented and deployed properly. Not handed over half-finished with issues for you to resolve.

  • Support after deployment

    We don't disappear after launch. Post-delivery support is included, and retainers are available.

Starting points, not fixed cages.

Exact pricing is confirmed after a discovery call. These ranges give you a clear baseline.

Launch website

For businesses that need a serious online presence that generates leads.

$800 – $2,500

  • Strategy session included
  • Multi-page responsive build
  • SEO structure from the ground up
  • Contact flow and analytics
  • Full deployment
Get a quote

Our focus

AI automation

For businesses spending hours on tasks that should run automatically.

$1,000 – $4,000

  • Workflow mapping session
  • AI agent or automation build
  • CRM and email integration
  • Testing and documentation
  • 30 days of post-launch support
Start this project

SaaS MVP

For founders ready to put a working product in front of real users.

$3,000 – $12,000+

  • Product planning and UI/UX
  • Authentication, database and API
  • Dashboard and admin panel
  • Payments and integrations
  • Full deployment
Discuss scope

Prices in US dollars.

Ready to build something that works?

Tell us what you want to build. We reply within one business day with an honest assessment and a clear next step.

hello@xenray.com
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xenray.com
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UAE, working with clients globally
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Taking projects from
UAE, US, UK, Canada, Australia, KSA and Qatar

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